1.
Determine the purpose of your
website (e.g. blog, eCommerce site, online brochure)
2.
Choose and register a domain name
for your Web address.
3.
Determine what is critical for your
website today (can you start with simple site and add more bells & whistles
later?)
4.
Develop a list of your website
requirements. For example:
·
Number of website pages
·
Amount of website storage (images
and videos mean more storage space)
·
Tools such as online forms, blogs,
customer reviews, maps, slideshows
·
Links to/integration with social
media
·
Video and/or audio players
·
Shopping cart
·
Tech support
·
Mobile device optimization (so your
website looks ok on mobile devices)
·
Easy way to make content updates
5.
Decide if you want to do-it-yourself
(most DIY website building tools are now made with small business owners in
mind) or if you want to outsource it to an expert.
6.
Choose a website builder. Do an
Internet search or ask colleagues for recommendations?
7.
Choose a hosting company (the
company that will store your website on the Internet to make it accessible).
Some website builders will include hosting. Inversely, some hosting companies
will build your website and/or provide a DIY website building tool.
8.
If you choose to use free hosting
that places your website on the hosting company’s domain name instead of yours,
redirect your domain name to where your website is located so that you have a
memorable Web address you can build a brand with and market.
9.
Determine what website
content is essential and create it. What information will your
visitors find valuable? At a minimum, make sure your website shows your
business’ contact information such as your company branded email and phone
number, as well as any required information your line of business may require
such as a state license number. Note: Your domain name can be used to create a
company branded email. Check with your hosting company or the company you
bought your domain name
from.
10.
Promote your website! Think about
how your visitors will find your website and put your Web address everywhere
possible including business cards, social media, advertising, and free online
directories. Experiment with paid search.
11.
Understand how
your website is performing and who is coming to your site
12.
Continually optimize your site and develop
useful content to your visitors based on what’s working.
