DESIGN CHECKLIST

What clients should provide their designer

• BUDGET

          What is the client’s budget? The clearer this is, the more helpful it will be for everybody.

• DESIGN REQUIREMENTS

          If a website is needed, how many pages and what features are required? Will an email                                 marketing template also be needed, or company branded banners for social media pages?                         Decide on the full scope of the project before  starting.

• PURPOSE OF THIS PROJECT

          What is the goal of this design  project?

• TARGET MARKET

          Who are you trying to reach with this design project or campaign?

• DEADLINE

          Set a deadline and allow plenty of time (weeks or months) for the design work to be   done.

• HIGH QUALITY IMAGES

          For logos, a vector format (.eps or .ai) is required.

          For photographs, a high resolution (300dpi - dots per inch) is ideal.

• CONTENT

          Text, images, video, infographics and any other content should be provided in its final form                     early in the life of the design project.

• COPYRIGHT INFORMATION  FOR CONTENT

          Who owns the content, what permission has been obtained to use it, and will attribution be                       required?

• SAMPLES OF PREVIOUS DESIGN WORK

          How will this design project need to comply to the company’s style guide? What has the client                   done in the past, and will this project reflect past designs or take a new   path?